Your marketing campaigns are consistently late. Budgets keep creeping up. Team members seem confused about priorities. As a PMP-certified project manager who has guided marketing teams through complex global campaigns, I have seen these patterns repeatedly in growing businesses. The instinct is to power through with internal resources, but this DIY style of marketing project […]

You’re staring at your marketing dashboard again, wondering where the conversions are. The other metrics are good (traffic, clicks, impressions), but revenue is lagging. You’ve invested good money in your digital marketing, yet your competitors seem to effortlessly pull ahead. What gives? Sound familiar? You are not alone in experiencing this. I’ve worked on global

Business owners I talk to often describe their digital marketing in one of two ways: In any case, time is constrained. The instinct is to find a quick fix, sometimes in the form of a quick audit. But with the wrong process, this audit just checks boxes without uncovering the real roadblocks to digital marketing